Google Ads management that turns searches into paying customers

New ads go through Google's review, which is usually finished within one business day, and can receive clicks straight after approval. The first weeks are a data-gathering period: bidding strategies need conversions to learn from, and the search terms report needs time to fill. Allow a few weeks before judging the cost per lead, and avoid large changes to budget or bidding during that time.

Google Ads has no minimum spend, so the budget is worked out backwards from your goal. Keyword Planner gives estimated costs per click for your keywords and location. Multiply that by the clicks needed for one lead at a realistic conversion rate, then by the number of leads you want each month. We prepare this estimate before launch so the daily budget has a reason behind it.

A Search campaign shows text ads only on search results, for keywords you select, and you can see exactly which searches triggered them. Performance Max uses one campaign to place ads across Search, YouTube, Display, Discover, Gmail and Maps, with Google choosing placements automatically from your assets and conversion data. Search gives more control. Performance Max gives more reach and depends heavily on accurate conversion tracking.

Yes. The account is created under your own Google login and billing profile, and you pay Google directly. We request access through a Google Ads manager account, which you approve from inside your account. You can remove that link at any time from the access and security settings, and the campaigns, history and data stay with you.

The common models are a flat monthly fee, a percentage of ad spend, a hybrid of the two, a one-time setup fee followed by a monthly fee, and occasionally a fee per qualified lead. In every model the ad spend is separate and goes to Google. Ask any agency which model applies, what work is included and whether landing pages and tracking are part of it.

The usual causes are broad keywords matching irrelevant searches, no negative keyword list, ads showing in locations you do not serve, a slow or unclear landing page, and conversion tracking that counts the wrong actions. An audit of the search terms report and the conversion settings normally shows which of these applies. Fixing wasted spend comes before raising the budget.

Yes. Google Ads accounts can be managed from anywhere through a manager account. We set the campaign's location targeting, currency, ad schedule and spelling for the country being advertised to, and use call tracking numbers local to that country where Google provides them. Reporting calls are arranged around your time zone.

You need a page that matches what the ad promised. Sending every click to a general homepage usually lowers the conversion rate and the landing page experience part of Quality Score. A dedicated page per service, with one clear offer, a short form, a phone number and fast mobile loading, is the standard approach. We can build these pages or improve the ones you have.